Reaffirm Pepsi’s taste superiority
to the nation.

We were challenged to get zombie cola drinkers to switch off auto-pilot, and actively put the winning taste of Pepsi Max to the test. With TV and radio fronted by Big Zuu plus specific location and event tailored ads that speak directly to real people, highlighting the fact that if over 70% of the UK prefer the taste of Pepsi Max, then they probably do too.