Blingin' the jingle for Just Eat
This monster in-house and agency collaboration between Just Eat, McCann London, Byte, Craft, and UM is perfectly fronted by an artist who loves his food as much as his herbs.
Client
Awards
Service
Phil Dudman:
In-house copy lead (TTL Campaign delivery and ToV)
Client
Just Eat
McCann
Byte
Awards
Just Eat
2 bronze Clios
“And Friday’s newsletter? Snoop’s signed that off, right?”
“Yep it’s good to go.”
“Ok, great.
And how are we doing on…”
I had to stop them there.
One of the most famous rappers, and entertainment icons in – let’s be honest – ever.
I mean we’ve all written a lot of exciting marketing emails but I do feel the need to interrupt at this juncture, just to point out that’s not a sentence you get to utter every day.
Just Eat needed to evolve their global brand tone of voice – to unleash all their personality potential. During a global pandemic. Confident? Undoubtedly. But when every other brand was running grainy Zoom footage with shit acoustic guitar in the background it was just the sort of light relief we all needed.
To see how Phil took on the Just Eat Tone of Voice Guidelines, check out this link
TVC from McCann | Produced by Riff Raff Films | Creative collaboration Phil Dudman, James Crosby and William Cottam | In-house Global lead copywriter + TTL Campaign delivery Phil Dudman
