We're Merrier Together

There are many ways you can care and feel connected to the people you love the most, physically or metaphorically. However we choose to be together, this togetherness makes us happier.

 

This was the insight that fed our Moonpig Christmas creative campaign for 2019, unleashing the feeling behind why we send Christmas cards – to feel closer to the ones we love.

 

Cue an emotionally powerful YouTube campaign video that invited all sorts of couples into the studio to explain why sending a card to their loved one is so important. This took a look at the sentiment around this insight from one angle, before the wider campaign for radio and TV played to a more humorous audience, to push Moonpig’s Christmas offer.  

 

The idea here was that with the UK loving the brand so much, when Moonpig offered an extra 20% off when you bought a card and gift together, the poor people from the Royal Mail would inevitably get a little overloaded.  Luckily, the day is saved by the voice over from Diane Morgan who lets us know that Moonpig cares about the post workers as well. She even made the T&Cs sound far less of a faff for once too.​

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Creative by Phil Dudman + Gemma Dowler  |  Stills by Grace Gelder  |  Moving image by Alexander Davis  |  Styled by PC Williams  |  TV Ideation, Creative + Production Robyn Bowman + Seb Jamous at Quiet Storm  |  Radio Creative by Phil Dudman + Gemma Dowler  |  Production Angel Sounds